Privacy

What we collect and why

Draft for review. This page describes what the new service does today and is not yet an approved policy; organisation details and contact addresses will be confirmed before launch.

Who we are

Think Smart is run by Think Smarter Group Ltd, a company registered in England and Wales (number 09634793). We are responsible for the personal data described here, as its controller under UK data protection law.

Playing as a guest

We record the answers you choose, your first-answer scores, your enjoyment ratings and anything you write about your reasoning, linked to a random identifier held in a cookie in your browser. We do not know who you are. Clearing your cookies ends the link.

With an account

We store your email address and a hashed password, and attach your activity to the account so it survives across browsers and experiences. Each time you sign in we record the IP address and browser used, so we can keep your account secure. We use your email address to sign you in and to reset your password, not for marketing.

Asking about an answer

After you answer a scenario you can ask questions about it. The answers come from the professional's own explanations, and nothing you ask leaves Think Smart. We keep a record of the questions asked so we can improve the explanations.

Partner experiences

If you arrive through a partner's experience, that is recorded against the activities you do there. Partners receive aggregate figures about engagement, never your name, your answers or your individual results.

Contact form

Messages sent through the contact form, with your name, email address, organisation and IP address, are stored and emailed to the people who handle enquiries. We use them only to reply to you and to stop abuse of the form.

Who else handles your data

We do not sell personal data, and we do not share it for marketing. Service providers process it on our behalf to run the service: our hosting provider and our email delivery provider. Some of them may process data outside the UK, with safeguards required by UK law. The service does not currently use analytics.

How long we keep it

We keep your account and activity until you ask us to delete them, and enquiries for as long as we need them to reply. Retention periods for guest activity and inactive accounts will be published here before launch.

Young people

Think Smart is used by school and college students. Anyone can play as a guest without giving personal details. If you are under 13, please ask a parent or carer before you create an account.

Your rights

You can ask to see, correct or delete what we hold about you, or object to how we use it, through the contact form. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.